When someone searches for “hairdresser in Mermoz” or “web agency Dakar”, Google first shows nearby results: the map, business profiles, then pages that clearly mention the location. Local SEO makes your business understandable for these searches.
1. A complete business profile
Your Google profile is often the first point of contact. Name, category, opening hours, phone number, website, photos and description should be accurate and consistent everywhere your business appears.
2. Pages that name your service areas
A page for each service, mentioning the neighbourhoods or cities you cover, helps Google connect your offer to a place. Avoid duplicating a page by changing only the city name.
3. Consistent information
- The same name, address and phone number everywhere.
- Structured data LocalBusiness on the website.
- A visible, clickable WhatsApp number.
4. Real reviews, followed by responses
Ask satisfied customers for reviews and respond to each one. Never publish invented reviews: they put your business at risk and Google removes them.
Key takeaway
Local SEO is built on a complete profile, clear pages and consistent information. Explore our SEO services